KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group’s world-class marketing solutions integrate offline and online marketing channels and allow retailers to achieve high-performance customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing.
Our approach to your business challenges starts with strategic planning and data analytics to view your customers in a holistic way and is based on a four-pronged strategy – connect and enhance customer data, analyze and predict customer behavior, develop strategic marketing plans, and build and sustain customer relationships.
KBM Group’s integrated data infrastructure, combined with best-of-breed campaign/interaction management and reporting applications, bundled with consumer data, analytics and strategic support, are at the heart of our industry-leading service offering. Our IMPACT® Consumer Engagement Platform (CEP) is a customized, data-based, automated and sophisticated set of technologies and processes that provides a fully-integrated combination of push/pull (proactive and reactive) communications.
KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.