Heidi Dorosin is a veteran marketing executive who innately understands consumer packaged goods and omnichannel marketing. She brings more than 20 years of brand and marketing experience across a variety of highly competitive categories. Prior to Madison Reed, Dorosin served as a business unit general manager and vice president of marketing at Clorox, with a combined responsibility for $1.5 billion in business sales. Tasked with modernizing the brand and creating affinity among millennials, Dorosin led Clorox’s award-winning “Bleachable Moments” marketing platform, the most successful and long-lasting marketing initiative in the brand’s history. Dorosin holds a bachelor’s and master’s degree from Stanford University and a master’s of business administration from Harvard University.