Molly Hartney serves as vice president of merchandising and marketing for The Mine, a Seattle-based online home furnishings company and wholly owned subsidiary of Lowe’s. The company leverages numerous partnerships to take residential and commercial customer projects from concept to completion by providing high-quality furnishings, product assembly and installation.
Formerly ATGStores.com Molly joined the company in August, 2015, as senior director of merchandising and marketing, shortly after she was promoted the following year in 2016 to vice president. She was brought on to develop and execute an integrated long-term strategic plan that positions the e-commerce company as a destination for discerning consumers who seek a more personalized, enriching shopping experience. This includes leading the development of brand strategy and optimizing the company’s marketing and digital presence to drive sales growth and customer loyalty.
She has succeeded in raising the ATGStores.com profile, now The Mine, and increasing brand awareness through market presence and strategy, including brand, promotional, digital, and events marketing that places focus on both internal and external marketing and merchandizing initiatives.
Internally, she is responsible for strategic planning, consumer insights and research, and execution of enterprise strategic initiatives. She has been instrumental in the development of the company’s strategic business plan and marketing approach across all channels through innovation, launching new businesses, expanding product offerings and creating a unique and seamless shopping experience.
Externally, she has established a strong presence to re-launch the brand as a home Furnishings Company located in the Pacific Northwest. She is responsible to deepen customer relationships and evolve The Mine brand.
Molly comes to The Mine from previous senior-level roles at its parent company, Lowe’s, where she managed end-to-end retail operations and more than nine online categories while building and developing new processes and procedures for omni-channel retail. Her leadership style fosters a strong collaborative culture that is fundamental to continued growth and customer focus.
Molly received her bachelor’s degree in communication studies and marketing from Clemson University, and brings more than 12 years of marketing and merchandizing experience to ATGStores.com. When she’s not at work, Molly enjoys pursuing outdoor activities and spending time with her husband, Bryan and their son Cash.