Head of Retail Experience, thredUP
Heather Craig began her career in retail at the age of 15 with a part-time job as a stock coordinator at a children’s store located in Tustin, CA. But it wasn’t until Heather was in college at the California State University of Long Beach, studying for her degree in Fine Arts; Painting and Drawing; where she started as a salesperson at Nordstrom in Orange County, CA that she became addicted to retail.
After moving to Seattle in 2006, Heather took a role at the Tommy Bahama Global Headquarters where she led the strategy and re-development of the women’s business for the retail division. Through her six years; she played a significant role in the improvement of the business, the product line, the distribution, and the in-store experience. In early 2012, she relocated back to California, where she accepted a role as the Head of Merchandising for The North Face Global Headquarters. In her five years there, she was promoted numerous times across stores and e-commerce holding the positions of Senior Director of Merchandising for Ecommerce and lastly as the Senior Director of Merchandising for Stores and E-commerce.
Early in 2017, Heather accepted the extraordinary opportunity to create and launch the brick and mortar experience for the country’s largest online thrift store; thredUP. In this role, Heather is currently overseeing all aspects and details of the in-store retail experience which will be executed through five physical locations by the end of the year.
Heather has been recognized for her contribution to retail and e-commerce through many awards that she was presented with while at Nordstrom through The North Face. She has been recognized in the industry as a nominee for Outside Magazine 40 under 40 in 2015 as well as in her community as Diablo Magazine Top 40 under 40 for 2018. In addition to her contribution corporately; Heather has also been an active leader of the Junior League of Oakland East-Bay where she last held the position as Executive Vice President. Heather currently resides in the San Francisco Bay area with her two children.