Rachael Ulman is the president and chief operating officer at Greats, one of the fastest growing direct-to-consumer start-ups (which recently closed its Series B funding), and the only sneaker brand based in Brooklyn. Having spent nearly two decades in digital retail, including leading a buying and marketing team for the largest pure play retailer (Amazon) and building the omnichannel strategy for the largest brick and mortar retailer (Walmart), Rachael has experienced first hand the enormous transformation in retail. Originally from Chicago, Rachael began her career on the tech side developing some of the first e-commerce websites. After business school, she continued her focus on retail as a consultant at McKinsey & Company serving Fortune 100 retail clients. Rachael is passionate about disrupting “the way it’s always been done” and leveraging technology to inspire. Rachael holds an MBA in marketing and strategy from Northwestern University, and a BA in finance from Bradley University.