Former Vice President, Global Brand Marketing, Digital Experience & Communications, J.Crew
For over a decade, Elyssa has worked both in-house and agency-side to build brands and cultivate communities through a unique combination of storytelling, branding, and strategic digital marketing.
Elyssa has an undergraduate degree in Fashion, Textiles and History from the University of Massachusetts and a Masters Degree from the Fashion Institute of Technology. Having started her career overseeing new acquisitions for The Costume Institute at The Metropolitan Museum of Art, Elyssa was tasked as the liaison to all fashion houses and collectors. Her ability to discern a brand\’s impact and most important points of messaging allowed for a natural transition to private sector brand marketing, where Elyssa has overseen marketing growth for companies including Cynthia Rowley, Liz Claiborne Inc Brands, Net-A-Porter, Kiehl\’s, Banana Republic, as the founding head of marketing for HATCH and now as the Vice President of Brand Marketing, Digital Experience and Public Relations for J.Crew. Elyssa has authored five books, three of them for Harper Design – an imprint of Harper Collins.
Elyssa\’s experience includes building and managing teams in: brand marketing, communications, social, content, retention marketing (loyalty; email/CRM; direct mail), digital acquisition, direct and traditional media acquisition, and retail marketing (rollout from online D2C to brick & mortar, and considerable international experience).
Elyssa is a holistic marketing executive with a combined pedigree in both brand and performance marketing, proven successes in brand positioning, and consistent 40-60% YoY D2C business gains. She approaches every brand by determining what it should be doing to drive fundamental business growth, but also the stories it should be telling, the product it should be owning, the press it should be inspiring, and the partners it should have.